Facebook today announced a change to its branded content policy that will allow media companies , Public figures and marketers to now share branded content across the social network like Facebook, Twitter…
According to a blog published by Facebook, “For brands and businesses, the new tool will introduce more transparency and allow them to better understand how their marketing initiatives are performing across Facebook. Additionally, marketers can now leverage branded content creative for ads and actively engage in sponsorship to ensure their campaigns are useful, interesting, and entertaining to their target audiences.”
Branded contents can be posts, video ads , text that seeks to promote a third-party brand. Lets take for an example that Maven Record was paid by Guinness to testify constructively how much they love and feel about their product then recommend fans for that same product. Through this, Guinness’s sales would be increased.
Read the full story from Facebook